A while back I reported that G4, the channel that was slowly dying on it’s on, was being rebranded for the “modern man” and now NBCUniversal has officially release the name and date of the
final nail on the coffin changeover: Come April 22nd G4 will become the Esquire Channel. Not only that, the press release also talked about the shows that will be on there but before I get into that bag of worms (SPOILER: There is not one show about games), it was what Bonnie Hammer, who oversees the cable side of NBCU, had said in a New York Times interview about G4. She said
Realistically, guys who are into gaming are not necessarily watching television. If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.
Now, normally I would be opening up a can of verbal kick-ass in the form of a DSR mini but honestly she is right. Yeah, G4 wasn’t helping with their program choices (COPS, Campus PD, Cheaters ALL THE TIME), but even before that shit storm happen I was already moving toward other things that did what the network did but better and when I wanted to watch it. If I’m not watching any TV, I would be playing video games or be here on the site tweaking it. More power to them for the re-branding but it will be a lost.
Speaking of, the original shows that will be on hand for the new network will be a travel show called The Getaway, a celebrity traveling show produced by Anthony Bourdain and –by far the strangest one out of the two,– Knife Fight which is produced by Drew Barrymore that is about “underground, after-hours cooking competition where talented chefs go head to head in front of a rowdy crowd of celebrities, critics and die-hard foodies.”. Other programming include NBC’s Parks and Recreation, Starz’s Party Down and what seems to be the holdover from the networks past American Ninja Warrior which will return for it’s 5th season.
Good Luck with that